About Ted

Ted Naron is a writer who has won every major advertising creative award with television work for United Airlines, Sony, General Motors, Kellogg’s, and other clients. He invented The Special K Pinch and the “Times Like These Are Made for Taster’s Choice” campaign, and with a series of superb creative partners was responsible for many United Airlines “Rhapsody in Blue” commercials between 1987 and 1996.

What drove him is this: a desire to amuse, to entertain, to move emotionally, in short, to make the lives of Americans a little more interesting if only for 30 or 60 seconds at a time. In the same spirit of giving back, today Ted teaches Sunday school, serves on a temple committee to help create a text for future b’nai mitzvah of his congregation, and shares his insights about the world on this blog.

---